Free shipping on orders over £75◆New Season: Selvedge Denim Collection◆Earn Swanky Points on every purchase◆60-day free returns◆Free shipping on orders over £75◆New Season: Selvedge Denim Collection◆Earn Swanky Points on every purchase◆60-day free returns◆
Spring / Summer 2026 — New Collection
Raw Denim Culture
Selvedge denim and elevated street staples for people who wear their city on their sleeve.
200+
Styles
50K+
Happy Customers
4.9★
Average Rating
Scroll
Up to40%Off Sale
Shop by Category
View all
DENIM
The Denim Shop
501s · Tapers · Flares · Selvedge
MEN
Men
New season essentials
WMN
Women
High-waist, relaxed & slim
ACC
Accessories
Belts, bags & headwear
SALE
Sale
Up to 40% off — limited time
Trending Now
View all products
Fit Finder — New Feature
Find Your Perfect Fit
Not sure about your size? Our Fit Finder quiz takes 60 seconds and recommends your perfect denim size based on brands you already love.
28
30
32
Staff Picks
See all picks
Swanky Rewards
Earn points on every purchase. Unlock exclusive perks, early access, and free shipping as you level up through Bronze, Silver, and Gold.
◉
Bronze
1pt per £1 spent
◉
Silver
Early sale access
◆
Gold
Free shipping always
All Products
Home /
All Products /
Product
SS
Denim
501 Original Fit
Straight leg — Classic fit since 1873
£89.99
★★★★★4.8(238 reviews)
Colour: Dark Wash
Size 📏 Size Guide
Not sure of your size? Use our Fit Finder →
+ 200 Swanky Points with this purchase
🚚 Free delivery over £75
↩ 60-day returns
🔒 Secure checkout
Description
An iconic silhouette, reimagined in premium selvedge denim. Cut for the modern wardrobe with the same DNA that defined an era of authentic street style.
Composition100% Selvedge Cotton
FitStraight
RiseMid-rise
WashDark Indigo
SkuSS-2601-NVY
Complete the Look
You May Also Like
Your Bag (0)
Subtotal£0.00
Shipping£4.99
Discount
Total£0.00
or pay with
🔒 Secure & encrypted checkout
Checkout
⚠️Stripe not yet activated — enter your Stripe publishable key in the card section below to accept real payments.
Contact Information
Shipping Address
Shipping Method
Payment
🔒
Secure payment — Card details are processed directly by Stripe and never touch our servers. All transactions are SSL/TLS encrypted and PCI DSS Level 1 compliant.
A backend server creates the secure PaymentIntent for each order. Your Stripe secret key lives only there — never in the browser. Deploy the included server.js file to complete the integration.
Your wishlist is empty. Start saving items you love.
Profile & Settings
Size Preferences
My Addresses
Add New Address
Admin Panel
Manage your store, products, and settings
⚙️ ADMIN ACCESS
Products
0
On Sale
0
New In
0
Categories
0
Recent Products
Img
Product
Price
Cat
Actions
https://
// Sync log...
Saved Items
♡
Your Wishlist is Empty
Save items you love and come back to them later.
SwankyRewards
Earn points. Unlock perks. Live swanky.
◉
Bronze
0 – 999 points
1 point per £1 spent
Birthday bonus points
Access to members-only sales
Early product announcements
◉
Silver
1,000 – 4,999 points
Everything in Bronze
1.5 points per £1 spent
Early access to sales (24hrs)
Free standard shipping
Exclusive Silver member drops
◆
Gold
5,000+ points
Everything in Silver
2 points per £1 spent
Free express shipping always
Priority customer service
Exclusive Gold-only products
Free alterations service
Ways to Earn Points
Every interaction with Super Swanky earns you points towards your next reward.
🛍
1pt
per £1 spent
📝
100pts
write a review
👥
250pts
refer a friend
🎂
500pts
birthday bonus
Welcome Back
Sign in to your Super Swanky account
or
Size Guide
Find your perfect fit
Measure your waist at the narrowest point and your inseam from crotch to ankle.
Size
Waist (in)
Waist (cm)
Inseam options
27
27"
68.5cm
28, 30, 32, 34
28
28"
71cm
28, 30, 32, 34
29
29"
73.5cm
28, 30, 32, 34
30
30"
76cm
28, 30, 32, 34
32
32"
81cm
28, 30, 32, 34
34
34"
86.5cm
28, 30, 32, 34
36
36"
91.5cm
30, 32, 34
38
38"
96.5cm
30, 32, 34
Fit Finder
Answer 3 quick questions for your perfect size
Super Swanky
Store Admin
↗View Store
🔒Lock & Exit
superswanky.co.uk · v3.0
Dashboard
Welcome back — here's your store at a glance
Checking…
Shopify Live
Total Products
0
↑ Active catalogue
👕
Orders This Month
3
↑ 1 new today
📦
Revenue (March)
£842
↑ +12% vs last month
💷
Active Customers
4
2 repeat buyers
👥
Revenue — Last 7 Days
£842
MonTueWedThuFriSatSun
Recent Orders
Quick Actions
Top Products
Conversion Rate
3.2%
↑ +0.4% this week
📊
Avg Order Value
£87
↑ +£5 vs last month
💷
Abandoned Carts
7
↓ 3 recoverable
🛒
Top Categories by Revenue
Traffic Sources
⌕
Image
Product
Price
Stock
Source
Tag
Actions
📦
No products found
👖
Jeans
0 products
🧥
Denim Jackets
0 products
👔
Trousers
0 products
🪖
Jackets
0 products
👕
T-Shirts
0 products
🎒
Accessories
0 products
All Orders
3
📦
Processing
1
⏳
Shipped
1
🚚
Delivered
1
✅
All Orders
Order
Customer
Items
Total
Date
Status
Update
Total Customers
4
↑ 1 new this month
👥
Gold Members
1
⭐
Avg Points Balance
1922
🌟
Customer List
Customer
Email
Tier
Points
Orders
Joined
Coupon Codes
Code
Discount
Type
Uses
Expires
Status
SWANKY10
10%
Percentage
24
31 Dec 2026
Active
WELCOME20
20%
Percentage
8
30 Jun 2026
Active
FREESHIP
Free shipping
Shipping
3
No expiry
Active
SUMMER15
15%
Percentage
31
01 Sep 2025
Expired
Shopify Sync
Connect once — all products sync automatically
🛍
https://
Connected to
0
Products synced
Never
Last synced
—
Next sync
Sync Log
// Awaiting connection...
💳 Stripe — Card Payments
⚠ Not Connected
Secret Key (backend only)
✅ Set in Render → Environment Variables
Key: STRIPE_SECRET_KEY
Starts with: sk_live_ or sk_test_
Publishable Key (checkout page)
🧪 Test Cards (use while in test mode)
4242 4242 4242 4242 — Succeeds
4000 0025 0000 3155 — 3D Secure
4000 0000 0000 9995 — Declined
Any future date · Any CVV
💰 Payment Methods
Enable/disable methods shown at checkout
💳
Credit / Debit Card
Visa, Mastercard, Amex — via Stripe
Always On
Apple Pay
One-tap checkout on iPhone/Mac — via Stripe
G
Google Pay
One-tap checkout on Android/Chrome — via Stripe
Pay
PayPal
Connect PayPal business account separately
🚚 Shipping Rates
Free Shipping over
£
Standard (3-5 days)
£
Express (1-2 days)
£
Next Day
£
🏦 Stripe Webhooks
Webhooks notify your server when a payment succeeds or fails.
Your webhook URL
https://superswanky-backend.onrender.com/webhook
Setup:
1. Go to dashboard.stripe.com → Developers → Webhooks
2. Add endpoint → paste URL above
3. Select: payment_intent.succeeded
4. Copy signing secret → add to Render as STRIPE_WEBHOOK_SECRET
✅ Webhook handler ready in server-local.js
📊 Stripe Fees (UK)
1.5%
UK cards + 20p per transaction
2.5%
EU/international cards + 20p
0%
No monthly fee on standard plan
🔍 Google Search Preview
How your site appears in Google results
google.com · search result preview
Super Swanky — Premium Denim & Streetwear
www.superswanky.co.uk
Shop premium denim jackets, jeans, trousers and streetwear. Free shipping over £75. 60-day returns. Earn Swanky Points on every order.
✓ Good length44 / 60
✓ Good length135 / 160
📱 Social Sharing (Facebook, Twitter, WhatsApp)
How your link looks when shared on social media
Super Swanky
SUPERSWANKY.CO.UK
Super Swanky — Premium Denim & Streetwear
Shop premium denim jackets, jeans and streetwear.
📊 Google Analytics 4
Track visitors, page views, conversions and revenue. Free from Google.
Get your ID:
1. Go to analytics.google.com
2. Create account → Property → Data Stream
3. Copy the Measurement ID (G-XXXXXXXXXX)
🔎 Google Search Console
See which Google searches bring people to your site. Monitor indexing.
Verify your site:
1. Go to search.google.com/search-console
2. Add property → URL prefix → https://www.superswanky.co.uk
3. Choose HTML tag verification
4. Copy the content value below
🗺 Sitemap & Robots.txt
Helps Google find and index your pages
sitemap.xml
Submit this URL to Google Search Console so Google knows about all your pages.
https://www.superswanky.co.uk/sitemap.xml
robots.txt
Tells search engines which pages to index and which to skip.